5 Types Of Makeup Artists

Within the beauty industry and makeup design world, there are several types of makeup artists who specialize in different fields or create beauty looks for certain kinds of clients. Each type of makeup artist has unique skills in makeup artistry that help them excel in their chosen career and beauty genre. If you are embarking on a makeup artist education or are wondering what makeup artist specialties are out there, then read below to explore five types of makeup artists.


Makeup artists who work in the cinematic field of beauty
create makeup looks for television and films. On the television side, makeup
artists can work on television shows, doing the makeup of actors and actresses
or can work in the news world where they do the makeup of on-air personalities
or anchors. Usually, to work in these fields you need a mix of makeup skills,
including basic makeup artistry skills to create everyday looks and FX makeup
skills, if you’re working on shows or films that include fantasy, sci-fi or
horror elements.


very lucrative field of makeup is the wedding industry. Makeup artists in this
realm of beauty offer makeup services to brides and bridal parties. You will
need to be able to work one-on-one with brides in order to create a special
look that fits the theme of their nuptials and their personal preference. This
type of makeup career requires that you be available for consultations and
specific dates.


Many big beauty companies and brands have makeup artists in
residency who are responsible for promoting the brand and showing off specific
products. Usually, those in the beauty makeup world start small, such as
working for department stores or working lower-level positions for makeup
companies. From there, they are able to move up in the beauty world, and some
even start their own companies.


Fashion makeup artists work in the fashion industry where
they might create looks for fashion shows or photoshoots. As a fashion makeup
artist, you must be adaptable in order to work with other fashion
professionals, such as designers or photographers, to bring an artistic vision
to life.

and Body Painting

Some makeup artist jobs can be a little out there, including jobs that include face and body painting. This type of special effects artist creates fantastical, magical and cool looks right on the human body through the use of makeup and paint.

Become a Makeup Artist at Health and
Style Institute

If you’ve always had a love of makeup and have gone as far as you can learning on your own, then now is the time to invest in a makeup artistry program. A proper makeup education can help you develop your artistry skills and makeup knowledge so that you will be ready to take on the makeup artist specialties career of your dreams. To learn more about Health and Style Institute’s Makeup Artistry Program and makeup artist jobs, fill out the form below or call us at 1-844-94-STYLE.

Learn more about Makeup Artist Careers

What I Learned About Myself by Becoming a Cosmetologist

A cosmetologist’s work is to enhance their client’s appearance. The journey of becoming a cosmetologist starts with Health and Style Institute. This is the place you get to learn the fundamentals of styling, permanent waving, manicuring, makeup and all other skills you need to become a professional. Having worked as a cosmetologist for some years now, I can assure you that it’s enjoyable, rewarding and very fulfilling.

To become a cosmetologist, the States of North Carolina and Georgia require you to enroll for a cosmetology program that takes 1500 clock hours – with the first 300 hours spent in class. After successful completion and a lecturer’s recommendation, you are allowed to proceed to the adaptive stage where you start practicing on guests in the student’s salon. The creative phase test is the last stage where you sit for your final exams. As a licensed cosmetologist, you can now work in the salon and spa industry. I am a practicing cosmetologist, and my journey has been so exciting. I have learned many valuable things that no one ever told me.

1. I Am Very Creative

Generally, cosmetology is an industry that is made of creative minds. From the way you apply makeup on a client’s face to the way you create an elaborate braid, everything is out of creativity. I had no idea that I had such a creative mind until I started my cosmetology program. I was worried if I could master even the basic things a cosmetologist needs to know. To my surprise, at the end of my course, I was that one person who wanted to try every trending style. I even had my own ideas in mind that I wanted to work on.

2. It’s What I Am Cut Out For

Who could have thought that one day I could fall in love with styling hair? I had never even given much attention to my own, let alone someone else’s. Today, when my clients look at themselves in the mirror and smile, my heart melts with joy. I know they are happy with my work and this gives me so much satisfaction. I pride myself in meeting my client’s expectation. If you love to make people smile and enjoy being appreciated, then you should consider becoming a cosmetologist.

3. I Will Make Lifetime Friends

I met my friend Emma a few months into my cosmetology program and this lady has stood by me through all times. Who knows? You, too, could meet lifetime friends at Health and Style Institute as you commence your journey of becoming a cosmetologist. Your noisy classmate could be the person you will be calling every time you feel like the world is falling apart. Of course, making friends will not end here. As a cosmetologist, you interact with so many clients, some of whom may end up being perfect friends too. When you go the extra mile to make your clients feel important and cared for, you truly connect with them and that is what hatches friendship.

4. I Have Freedom

I always knew I wanted a flexible job that could allow me some free time to go about my personal life. Cosmetology careers are quite flexible. Whether you are a barber, hairstylist or esthetician, you can often choose your own hours. I am not forced to adhere to work schedules that I do not like and I’ve always had the freedom to choose where I want to work.

5. No Boredom

If you are that person who finds doing repetitive tasks mundane like me, then cosmetology is a beautiful escape. The beauty industry is among the sectors that are constantly changing. You will always see a new hairstyle, a new way to apply makeup, some modern art on nails and so on. Every day comes with something new to try.

Begin Your Cosmetology Career at Health and Style Institute

Cosmetology is very diverse. You can specialize in many options, such as being a makeup artist, fashion show stylist, nail technician or beauty business consultant. Are you ready to take the first step toward your cosmetology career? Contact Health and Style Institute at 1-844-94-STYLE for more information on our cosmetology programs.  

What Type Of License Does A Makeup Artist Need?

Makeup artistry is a large part of the beauty industry. With the popularity of social media influencers specializing in makeup design and celebrities with specially branded palettes and makeup lines, it might lead you to wonder how you can break into the beauty industry. Health and Style offers multiple cosmetology programs including a Makeup Artistry program. Are you considering becoming a professional makeup artist but unsure what the requirements are? What type of license does a makeup artist need?

Do I Need a License to Become a Makeup Artist?

Makeup artists specialize in makeup application. Before pursuing your journey to becoming a makeup artist, it is important to do research on determining the best path for you. Depending on which state you live, you could be required to pursue a Cosmetology license or an Esthetician license. Each state will have different requirements, so be sure to check with the Health and Style Institute for the most accurate information.

Where Can I Study Makeup Artistry?

Health and Style Institute offers a Makeup Artistry program that is tailored to teach students fundamental makeup skills and techniques as well as industry trends and other aspects of makeup artistry. This program is an intensive and comprehensive educational experience that immerses you in practical learning and allows you to explore career opportunities of a makeup artist including:

  • Bridal
  • Freelance
  • Film
  • Television
  • Runway
  • Production
  • Multimedia
  • Print
  • Red Carpet
  • Celebrity Stylist
  • Theatre
  • Costume
  • Retail
  • Educator
  • Brand Platform Artist

Our program also equips you with informative materials and a student makeup artist kit to keep as you are beginning your career. The learning opportunities range from the traditional lecture, demonstrations, practical experience application on classmates, mannequins and live clients, student portfolio development and optional field trips.

Health and Style Institute’s Makeup Artistry Program

Are you ready to take the next step toward becoming a professional Makeup Artist? Do you have more questions about obtaining a license? Contact Health and Style Institute at 1-844-94-STYLE for more information on our Makeup Artistry program.

Learn more

8 Skills That Will Make You A Successful Salon And Spa Owner

A salon or spa is one of the most relaxing places to be, and as successful salon and spa owners know, it can also be quite profitable. Health and Style Institute offers a Salon and Spa Leadership program that provides advanced courses in esthetics, makeup artistry, salon business administration and management. If you have decided to make your dream a reality and open a business centered around the beauty industry, here are eight skills that will make you a successful salon and spa owner.

1. Stay Independent

Even when it comes to advice from your closest friends and family members, it is important to remember that this is your salon, and it is there to make a dream come true. Continue to stay independent and listen to yourself.

2. Approach Everything with Passion

Passion is what makes you get up every morning and continue your business in the salon and spa industry. It is why you decided to enter into a cosmetology career in the first place. As a successful salon and spa owner, you will need to bring passion to everything that you do.

3. Learn to Delegate

Part of being a salon and spa owner is having a schedule that is just jam-packed. You will need to have people that you can rely on to do their jobs. Split large tasks into smaller, more easily manageable ones.

4. Be Able to Bounce Back

As a licensed cosmetologist, you have probably already figured out that having a tough skin and being resilient are both necessary for a cosmetology career. When owning your own salon or spa you might encounter many setbacks, but it is always important to learn from them and grow.

5. Never Stop Learning

It is important when owning a salon and spa to never stop learning. The beauty industry is constantly changing. You should always be scouring the latest styles and never cease to amaze and satisfy your customers. If you’re keeping up with the trends or even ahead of the trends, your customers will keep coming back.

6. Look into New Forms of Promotion

While advertising your services through advertisements in the newspaper or through yellow page ads is a tried and tested method for successfully promoting your business, you also want to look into new forms of promotion. Establishing a web presence for your brand can open you up to a whole new clientele.

7. Be Confident

Everything that you do, do it with a positive and confident mindset. Confidence will show in your face and your posture, making an impression on all who do business with you. Remain confident and you’ll continue to be a successful salon and spa owner.

8. Keep Things Neat and Tidy

Your salon or spa is dealing with some pretty sensitive issues to do with the human body, so a certain amount of order is expected. Not only will organization come in handy as a licensed cosmetologist, but as a business owner to juggle all the aspects of your life.

Health and Style’s Salon and Spa Leadership Program

Many of these successful salon and spa owner skills can also have a beneficial impact on your life apart from your business. These eight skills will make you a successful salon and spa owner. Are you ready to maximize your potential in the salon and spa industry? Then Health and Style’s Salon and Spa Leadership program is for you. Contact Health and Style Institute at 1-844-94-STYLE for more information on our Salon and Spa Leadership program.

What Is Skin Care Therapy At Health And Style Institute?

What is Skin Care Therapy at Health and Style Institute | Contact HSI at 1-844-94-STYLE for more information on our Skin Care Therapy program.

Do you enjoy making other people feel amazing? Are you always looking for new skin care products to make your own skin look beautiful? Does the world of cosmetology fascinate you, but you don’t really want to work with hair or nails? Health and Style Institute offers multiple different cosmetology programs, including a Skin Care Therapy program. If becoming an Esthetician seems like a great career path for you, learn more about the skin care therapy program at Health and Style Institute.

Duties of an Esthetician

So, you’re
interested in becoming a licensed Esthetician. But what are the typical duties
of an Esthetician?

specialists or Estheticians can typically do the following:

  • Evaluate
    clients’ skin condition and appearance
  • Give
    facials and full-body treatments to improve the appearance of the skin
  • Give
    head and neck massages to improve the health and appearance of the skin
  • Clean
    the skin before applying makeup
  • Teach
    clients how to apply makeup and how to take care of their skin
  • Recommend
    skin care products, such as lotions, cleansers and creams
  • And
    much more…

Training Description

Health and
Style’s Skin Care Therapy course teaches the systematic and scientifically
applied principles of skin care in theory, concept and application. Here are a
few things you will learn during the course of your training:

  • Anatomy
    and physiology of the skin
  • Skin
    types and conditions
  • Disorders
    and diseases
  • Facial
    massage techniques
  • Spa
    body basics
  • Hair
    removal techniques
  • Hygiene
    and personal grooming
  • Product
    knowledge and application
  • Service
  • Retailing
    and communication skills
  • Safety
    precautions and procedures
  • Professional
  • State
    laws and regulations

Skin Care Therapy Program at Health and Style Institute

Upon successful completion of Health and Style’s Skin Care Therapy program, students received a Skin Care Therapy Diploma. Students will have the knowledge and skills to pass the State Board exam to become a licensed Esthetician. While each state is different, North Carolina requires 600 clock hours and Georgia requires 1,000 hours for graduation and licensure testing in Skin Care Therapy. Ready to join the Skin Care Therapy program? Contact Health and Style Institute at 1-844-94-STYLE for more information.

7 Signs You Should be a Cosmetologist

Do you find yourself dreaming of creating beautiful pieces of art, but on someone’s face? Do you have an abnormal obsession with coloring your hair? Have you gone back and forth with yourself trying to decide the best career path? Here are 7 signs you should be a cosmetologist.

  1. You’re creative and artsy.
  2. You do all your friends’ makeup and hair for events – for free.
  3. You get excited when a new product is about to drop.
  4. You don’t leave your house without your hair and makeup perfect.
  5. You’ve colored and cut your own hair. More than once. Sometimes successful, sometimes not.
  6. You aren’t afraid to ‘go bold’ … real bold.
  7. You have more products than your bathroom can hold.

1. You’re Creative and Artsy

You're creative & artsy | Health and Style Institute | Cosmetology Program | 1-844-94-STYLE
Health and Style Institute | Cosmetology Program | 1-844-94-STYLE

2. You Do All Your Friends’ Hair and Makeup for Events – For Free

You do all your friends' hair and makeup for events - for free | Health & Style Institute | Makeup Artistry for Events | 1-844-94-STYLE
Health & Style Institute | Makeup Artistry for Events

3. You Get Excited When a New Product is About to Drop

You get excited when a new product is about to drop | Health & Style Institute | Cosmetology program | 1-844-94-STYLE
Health & Style Institute | Cosmetology program

4. You Don’t Leave Your House Without Your Hair and Makeup Perfect

You don't leave your house without your hair and makeup perfect | Health & Style Institute | Cosmetology Program | 1-844-94-STYLE
Health & Style Institute | Cosmetology Program | 1-844-94-STYLE

5. You’ve Colored and Cut Your Own Hair. More Than Once. Sometimes Successful, Sometimes Not

You’ve colored and cut your own hair. More than once. Sometimes successful, sometimes not. Health & Style Institute | Cosmetology program | 1-844-94-STYLE
Health & Style Institute | Cosmetology program

6. You Aren’t Afraid to ‘Go Bold’ … Real Bold

You aren't afraid to 'go bold' ... real bold | Health & Style Institute | Cosmetology program | 1-844-94-STYLE
Health & Style Institute | Cosmetology program

7. You Have More Products Than Your Bathroom Can Hold

You have more products than your bathroom can hold | Health & Style Institute | Cosmetology Program | 1-844-94-STYLE
Health & Style Institute | Cosmetology Program | 1-844-94-STYLE

If any or all of these were relatable for you, maybe the beauty industry is just where you need to be. There is nothing better than figuring out the perfect career path for yourself. Contact Health and Style Institute today at 1-844-94-STYLE to learn more information about our Cosmetology program!

10 Skills Every Cosmetologist Should Master

Joining a cosmetology program is not all about studying beauty regimens or developing passion and talent in the art. You need to acquire additional skills to ensure you land and maintain as many clients as you can. A good reputation is vital to help boost your career to a whole new level. Here are 8 skills every Cosmetologist should master:

  1. Innovativeness and creativity
  2. Cosmetology Education
  3. Good customer service
  4. Time management
  5. Good grooming habits
  6. Trend Awareness
  7. Physically fit
  8. Familiarity with products
  9. Empathy and listening skills
  10. Interpersonal skills

Innovativeness and Creativity

Beauty is an art that requires creativity. Always be on the lookout for new styles to incorporate in your work. Customers are going to turn to you when they have a picture of the exact hairstyle they want.

Cosmetology Education

While each state varies on specific requirements, earning your state-license is a requirement for all states. Health and Style Institute will help you learn the basics – hair cutting, styling, coloring, makeup, skin care therapy. This is essential for any Cosmetologist.

Good Customer Service

Cosmetologists need to be likable. It is nearly impossible to style hair or apply makeup with a bad attitude. Customers need someone who is approachable and will not mind sharing tips on how to maintain your beauty. This is also how you’ll keep your customer’s coming back. Returning customers are worth a lot more than new customers.

Time Management

You also need to be versatile in your work. Usually, you’ll be the one scheduling your own appointments, but some salons have someone else schedule your appointments. You’ll need to learn when it’s time to get down to business.

Good Grooming Habits

Good grooming habits is another skill every Cosmetologist should master. Even if you don’t style, cut or color your own hair, most customers just assume you do it yourself. Remaining well-groomed and keeping up with the fashion and hairstyle trends is essential for Cosmetologists.

Trend Awareness

Today, cosmetology is one of the fastest-growing industries. It is filled with the latest trends, most of which keep changing with the seasons. You will need to update yourself through research and attend classes to keep abreast of emerging trends. This will help you to learn the new skincare and makeup products that are currently in the market.

Physically Fit

You will be working on your feet almost every day, which requires you to be physically fit. Always take care of your wellbeing before attending to your clients.

Familiarity With Products

Your clients need to be enlightened on the type of products being used to develop trust in you. Take your time to study the variety of products that are sold in beauty shops. Feel free to share the advantages and disadvantages of each product with your clients.

Empathy and Listening Skills

A lot of people have gone to the same hairstylist for years and would never think about changing. Those are the successful cosmetologists because they have built an amazing rapport with their clients to get them to come back – they’re not being ‘fake’ either. They genuinely care about their customers. Having amazing listening skills and showing empathy is crucial for any Cosmetologist.

Interpersonal Skills

People tend to trust their intuition better than what they see. If you do not have a great personality, they will shun your services.

Health and Style Institute’s Cosmetology Program

So, do you think you have what it takes to become a cosmetologist? Do you have these eight skills every cosmetologist should master? Call Health and Style Institute at 1-844-94-STYLE to learn more about our Cosmetology program.

Makeup Artistry Skills You’ll Learn at Health and Style Institute

Beautiful makeup is an art form. Being able to deliver perfectly toned skin with only a few products and a brush is a talent that most women do not have. And it is a talent that must be capitalized and trained on. Where do you even get makeup training? How do they deliver makeup training? If everything from basic Halloween makeup to beautifully flawless bridal/wedding makeup interests you, it’s possible that Health and Style Institute’s Makeup Artistry program is a great career path for you. But what are the makeup artistry skills you’ll learn at Health and Style Institute?

Special FX

What is special effects makeup used for? A good example is in movies when there is someone gravely injured or when they make someone who is young look old. That is special effects makeup. For the most part, special effects makeup artists will work in the movie making and theatre scene to provide their makeup services.


Airbrush makeup is a very ‘beginners’ technique that plays into many of the other techniques as well. When training to use a makeup airbrush, you are just training in the basic techniques required to make amazing makeup and spray it on. It can be used from everything from fancy dress up makeup to Halloween or even special effects.


Contouring is all the rage right now. Contouring is a specific beauty makeup technique that darkens certain areas of the skin as well as lightning others to make a more beautiful face and stronger chin line.

Men and Children Makeup

Makeup for men and children is another technique you will learn at Health and Style Institute. Doing makeup for men and children is a little more difficult because it must be done so it looks extremely natural. These makeup artists work in the movie and big screen industry. Makeup is used in this industry to reduce camera glare on the skin.

Retail Makeup

Retail makeup is an interesting piece of the program. This is something that most people don’t think about. Retail makeup is the application of makeup for marketing purposes – used in the people who are on commercials, in ads, magazines, on billboards and any other promotional/marketing product.


Eyelashes deserve their own segment in the beauty industry program because it is a difficult piece of doing makeup but is also very important. Having healthy and beautiful eyelashes can change everything in the look of anyone that you are practicing your makeup skills on.

Lighting Techniques

Lighting techniques are also a very important part of makeup. It really doesn’t matter if you have the most beautiful makeup in the room if the lighting isn’t right, the photos are still not going to turn out as well. The overall makeup design works in conjunction with the lighting.

… And More

You will also learn about Color Theory, Sponge and Brush Techniques, Foundation and Blush Application, Lip Design, Prosthetics, Primers, Safety and Sanitation, Camouflaging, High Definition Techniques, and so much more.

Health and Style Institute Makeup Artistry Program

Health and Style Institute is dedicated to ensuring students have a wide variety of educational materials available to them while attending classes – including a makeup artistry kit – in which they will keep, even upon completion of the program. Are you ready to begin your career in this creative industry? Call Health and Style Institute today at 1-844-94-STYLE to learn more information on our Makeup Artistry Program.

Traits and Qualities of Successful Makeup Artists

How do successful makeup artists continue to progress in their profession and what traits and qualities do successful makeup artists have that set them apart?

What is Makeup Artistry?

Makeup artists are typically referred to as a professional who consults with clients on their preferences when it comes to makeup design. A person in this profession will create unique looks per client based on their complexion, skin type, eye color, hair color or even from what they are wearing (perhaps a wedding dress). Consultations range based on each occasion or event and require makeup artists to be strategic and skilled to create custom looks with a range of color palettes and products to best suit each client. Below we’ve listed the traits and qualities of successful makeup artists.

Interpersonal Skills & Active Listening

A successful makeup artist should have a welcoming personality and attentive listening skills. A makeup artist will need to work with each client individually to enhance their facial features using makeup artistry skills. Listening to each clients’ likes and dislikes when it comes to different products. If a client wants bright red lipstick but it is not complementary to their skin tone, they will have to find the balance of satisfying the customer while creating the perfect look. Most successful makeup artists have practiced and mastered their interpersonal skills as well as mastered the art of active listening.

Staying Flexible

Flexibility is a key factor when working with clients and you will find that this quality will attribute to a successful career. There are times when clients will not want to budge on certain techniques being used to create a look, and this is okay. A successful makeup artist will work with the inflexible clients and become flexible to their demands while critically thinking of a way to accomplish the desired result.


The beauty industry is known to be fast-moving and ever-changing. Learning how to adapt is important when considering how a makeup artist reaches long-term success. Adapting to change is an important trait to have as a makeup artist. Continuously learning new techniques, keeping up with trends, and staying passionate will only help you on your quest to become successful in this field.

Efficiency & Time Management

Often you’ll be in a time crunch with your clients. They’re about to go on set or walk down the aisle. Time management is a crucial quality to have as a makeup artist. You will find that with the motivation and focus to work diligently through stressful situations or tight deadlines, while still consistently delivering a great outcome will result in positive feedback. Remain in control of the situation to keep the client’s calm and stress-free.

Health and Style Institute’s Makeup Artistry Program

Do you have the traits and qualities of successful makeup artists? Maybe this industry and program are just what you’ve been looking for! If you would like more information on Health and Style Institute’s Makeup Artistry Program, complete the form below or call the Health and Style Institute at 1-844-94-STYLE.

5 Steps on How to Become a Cosmetology Instructor

Becoming a cosmetology teacher can be easy with the help of the Teacher Training Program at Health and Style Institute. As the demand for hairstylist services continues to grow, the demand for cosmetology instructors will too. Here are five steps on how to become a cosmetology instructor:

  1. Enroll in Health and Style Institute’s Cosmetology Program
  2. Attain your Cosmetology Certification
  3. Gain experience
  4. Obtain a Teacher Training Certificate from Health and Style Institute
  5. Apply for a job as a Cosmetology Instructor

1. Enroll in Health and Style Institute’s Cosmetology Program

The first step to becoming a cosmetology instructor is to complete Health and Style Institute’s Cosmetology Program. While you must attend a cosmetology program to receive your certification, a prestigious cosmetology program is important. The cosmetology program at Health and Style Institute consists of extensive instruction and practical experience in hair cutting, hair coloring, permanent waving, customer service, personal appearance and hygiene, personal motivation and development, retail skills, business ethics and more. Rather than concentrating only on the basic skills needed to pass the state board licensing exam, Health and Style Institute provides a well-rounded lifestyle education.

2. Attain your Cosmetology Certification

All states have different cosmetology certification requirements. The cosmetology state board exam is the test you will have to take to obtain your cosmetology license. The majority, if not all, states require that you pass an exam before you can obtain your license. Health and Style Institute prepares you with the knowledge and skills to pass the state board exam.

3. Gain Experience

After obtaining your cosmetology certification, next is to gain experience. It’s hard to allow a new cosmetologist to teach another new student. Real-life experience is going to play a crucial role in your career to becoming a cosmetology instructor. Working in a salon for a few years can help you gain the experience needed for an instructor position.

4. Obtain Teacher Training Certification from Health and Style Institute

Once you have the experience, you’ll need to obtain instructor training.  Health and Style’s Teacher Training program prepares students with all the fundamentals of providing cosmetology instruction in licensed public or private cosmetology schools. Instructional methods used are hands-on projects, step-by-step methods, group activity coordination and much more. Upon successful completion of this program, you will be awarded a Teacher Training certificate and will be prepared to take the state licensure exam.

5. Apply for a job as a Cosmetology Instructor

At last, all the hard work is about to pay off! When applying for an instructor position they will look at your certifications, your experience as a cosmetologist and the skills you have acquired.

Health and Style Institute’s Teacher Training Program

Now that you know the five steps on how to become a cosmetology instructor, it’s time to take the first step. Contact Health and Style Institute at 1-844-94-STYLE for more information on the Teacher Training Program.