Should I Become A Skincare Specialist?

Health and Style Institute

You’ve probably been thinking for a long time about which career path you should take. Maybe you’ve always been curious about the salon and spa industry but not sure if you should pursue hair, makeup, nails or skin care. Although any specialty in the salon and spa industry can be fulfilling, skin care specialists, also known as estheticians, play a unique roll. Health and Style Institute’s Skin Care Therapy program prepares students with all of the fundamentals of skin care, facials, facial massage, spa body basics, hair removal, business aspects, effective retailing and product knowledge. Learn more about the job description, job outlook and different career opportunities for skincare specialists.

Job Description

If you’re looking for a career that will help people uncover their best selves, becoming a skincare specialist may be a great fit. Estheticians help people take better care of their skin by performing a variety of body and facial treatments designed to improve or maintain the appearance and health of the skin. Focusing solely on skincare as it relates to generally health and beauty, skincare specialists do no diagnose or treat medical conditions but they can detect skin problems that may require medical attention (then referring them to dermatologists or other medical professionals).

Although skincare specialists perform many tasks, they generally evaluate skin, treat skin, apply makeup, suggest products and refer clients.

Job Outlook

According to the Bureau of Labor Statistics, employment of skincare specialists is projected to grow 17% from 2019 to 2029. This is much faster than the average for all occupations! The desire among many women and a growing number of men to reduce the effects of aging will result in employment growth and good job opportunities are expected. The projected increase in employment reflects the demand for services being offered, such as mini-sessions and mobile facials directly from skincare specialists rather than hairdressers, hairstylists and cosmetologists.

Career Opportunities

Many people think skincare specialists work solely in a salon or spa and you may begin your career path in a salon or spa. But there are other career opportunities for licensed estheticians to branch out.

A few different options for licensed estheticians could be:

  • Makeup Artist
  • Beauty Writer or Blogger
  • Salon and Spa Esthetician
  • Salesperson
  • Salon and Spa Manager
  • Medical Esthetician
  • Brand Representative
  • Brand Trainer
  • Cosmetics Buyer
  • State Board Licensing Examiner or Inspector

Become a Skincare Specialist at Health and Style Institute

Are you ready to become a skincare specialist and enter the salon and spa industry? Health and Style offers a Skin Care Therapy program in Greensboro, North Carolina, Kennesaw, Georgia and Atlanta, Georgia. Contact us today at 1-844-94-STYLE to schedule a campus visit at a location near you!

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Tips To Become A Makeup Artist

Health and Style Institute

The makeup industry can be a very lucrative and rewarding career, but it is highly competitive. So, what will give you the edge in this growing industry? Health and Style’s Makeup Artistry program can give you great insider info from professionals, who not only teach, but also thrive in the industry. 

Do Your Research

What direction do you want your makeup career to go: special effects, television and film, print, bridal, cosmetic sales, platform work or high fashion? The possibilities are endless, but there are specific guidelines in each area, as well as specific training that can help set you apart from the competition. Even if you are not sure which direction you want to take in your career, Health and Style can help you find the pros and cons for each specialty, and help you decide on what route will be the right fit for you.

Continue to Practice

There is an old saying that practice makes perfect. Makeup application is no exception. If you’re like most of our students, you’ve probably been practicing on yourself, friends and family members for quite some time now. We recommend studying makeup through the decades and centuries. If you can master timeless looks from the past, you can create makeup trends for the future. Always keep a portfolio of your work (even your worst looks). Seeing your own progression is essential. Do not be afraid to think outside the box and explore your creativity.

Social Media

Create a professional Makeup Artist page and share your work with others. This will be a great portfolio of your creations and your electronic business card.

Keep up with Trends

Just like with fashion, makeup trends are always changing and evolving. We recommend following your favorite brands, makeup artists, fashion magazines and celebrities. A great way to challenge your trendsetting skill set is to pick one trend and then figure out how to turn that look into another trend. This type of critical thinking skill is essential to makeup artists on a movie set or in a time crunch.

Network with Others

It truly is a small industry. Make connections and do not be afraid to ask someone else’s tips and secrets. Most makeup artists will be flattered that you think so highly of their work. Build a network. You never know how you may land a job in the future from the networking you do today.

Enroll in the Makeup Artistry Program at Health and Style Institute

Cultivating a sustainable, lucrative career in Makeup Artistry is a lot of work. The knowledge, skillset and professional training you receive from HSI will catapult you in your new career. Critical thinking skills, hands-on training to perfect your craft, and insider knowledge, along with the business side of makeup will help you feel prepared and ready for your new career as a Makeup artist. Contact Health and Style Institute at 1-844-94-STYLE for more information on our Makeup Artistry Program. We have locations in Atlanta, GA, Kennesaw, GA and Greensboro North Carolina.

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What is Salon and Spa Leadership at Health and Style Institute?

Health and Style Institute

Do you have the passion and drive to further your career in cosmetology? Do you dream of owning your own business or managing a salon or spa? Are you ready to become a Master Cosmetologist? Health and Style Institute offers a comprehensive Salon and Spa Leadership program that qualifies you to obtain a License as a Master Cosmetologist as well as providing you with advanced training in skincare, makeup and business.

What Will I Learn in the Salon and Spa Leadership Program?

Some of our favorite topics covered in our Business portion include: Constructing a business plan, knowledge on labor related laws, various salon and spa settings, budgeting, profit and loss statements, lease agreements and effective interviewing and hiring.

Training Description

Health and Style Institute’s Salon and Spa Leadership program will further your education by providing advanced courses in esthetics, makeup artistry, salon business administration and management. Extensive instruction and practical experience are provided in:

  • Haircutting
  • Building a clientele
  • Color services
  • Styling
  • Lashes
  • Facials
  • Microdermabrasion
  • Facial peels
  • Day/Evening makeup
  • Bridal makeup
  • Salon management
  • Interviewing
  • Networking

Career Opportunities

Continuing your cosmetology education by entering into the Salon and Spa Leadership program can help your resume appeal to potential employers, distinguishing you as career-oriented and hard-working. If you want to open your own spa, the program offers you the training and skills needed. Upon successful completion of the Salon and Spa Leadership program, career opportunities for graduates include:

  • Salon/Spa Business Manager
  • Salon/Spa Owner
  • Skincare Specialists
  • Lead Stylist
  • Trainer for brand
  • Salon/Spa consultant
  • Platform Artist
  • Product Account Representative
  • Freelancer
  • Makeup Artist
  • Independent Contractor
  • Style Consultant

Salon and Spa Leadership at Health and Style Institute

If you are prepared to maximize your potential in the salon and spa industry, the Salon and Spa Leadership program at Health and Style Institute could be the next best option for you. Don’t wait to pursue a career in salon management. Contact Health and Style Institute at 1-844-94-STYLE for more information about our programs.

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Are You Ready For Cosmetology School?

Health and Style Institute

Are you constantly watching hair and makeup tutorials on YouTube? Do you have a large beauty board you’re constantly adding to on Pinterest? Maybe it’s time to consider enrolling at Health and Style Institute. We offer five programs, each of which are designed to prepare our students for the salon and spa industry:

  • Cosmetology
  • Makeup Artistry
  • Skin Care Therapy
  • Salon and Spa Leadership
  • Teacher Training

It’s possible you’ve wanted to own your own hair salon or you’ve always dreamed of doing makeup for brides on their wedding day. However, to make these dreams come true, you must obtain your cosmetology or esthetician license. So, what are the signs you’re ready for cosmetology school?

Are you a hands-on learner?

At Health and Style Institute, we provide a well rounded lifestyle education. You are exposed to three training components throughout your program.

  1. Lecture and classroom discussion
  2. Practical Experience – Salon Work
  3. Assessment Testing

Majority of your time will be spent on practical experience because it is critical in ensuring you’re not only prepared with theoretical knowledge but also with the ability to implement your skills in a real-world setting. As a cosmetology student, you’ll have plenty of practice time with mannequins, classmates and eventually clients and guests.

Do you enjoy spending a lot of time with other people?

Being friendly and sociable is a large part of being a cosmetologist. You’ll be working with people your whole career and to keep clients coming back, you should find ways to connect with each client individually.

Do you keep up with the always changing beauty trends?

Beauty trends are always changing and it’s pertinent you’re keeping up with these trends. Each year, new hairstyles, skincare trends and nail designs come into play. So, as a cosmetologist, it’s your job to keep up!

Are you motivated?

This is very important. If you’re not motivated or dedicated to making your dreams a reality, cosmetology school may become difficult. You learn a lot quickly but if you have passion for the craft, you should have the drive and focus you need to succeed.

Earn Your Cosmetology License at Health and Style Institute

Are you ready to obtain the license you need to fulfill your passion? Health and Style Institute is ready to help. Contact us today at 1-844-94-STYLE for more information on our Cosmetology programs!

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What Can I Do With An Esthetician License?

Health and Style Institute

Many people think that licensed estheticians solely work in a salon or spa. This isn’t the case! Although you may begin your career path in a salon and spa, there are many different career options for licensed estheticians to branch out. You could work for specific brands and become a brand representative or brand trainer. You could even work for yourself as a beauty blogger. Explore a few different options you can do with an esthetician license.

Brand Trainer

The most simplistic definition of a brand trainer is an educator. As a beauty educator, you have the opportunity to teach your skills and knowledge to aspiring estheticians, makeup artists and salespeople. As a brand trainer, you typically train a company’s salespeople on the most effective ways of selling their products. If teaching all the skills and education you learned while earning your esthetician license sounds appealing, becoming a brand trainer or beauty educator may be a great fit for you.

Brand Representative

While this is very similar to a brand trainer and beauty educator, brand representatives promote their product to different professionals such as makeup artists or salon and spa owners. Once the company or professional has purchased your products, you will get to show the beauty sales team how to sell your products to their customers.

Makeup Artist

Becoming a makeup artist with an esthetician license gives you flexibility with future clients. You will have the education to help them maintain healthy skin and recommend makeup products that are best suited for their skin type. Makeup artists get to express their creativity daily and work in a wide range of settings from department stores to TV and movies to working with celebrities!

Beauty Writer or Blogger

If you love giving beauty advice and writing about it, becoming a beauty blogger or writer may be a great career path. Having the knowledge about different aspects of makeup and skincare can give you the authority to write about beauty. You could start out writing for another blogger and then slowly begin working on your own blog. There are also beauty magazines looking for contributions to their publications. Getting paid to write about something you love is a great way to utilize that creativity.

Salon and Spa Esthetician

This one may seem the most obvious, but with an esthetician license, you can find different jobs in various salon and spas. You will apply the knowledge you learned at Health and Style Institute to perform facials, massages, hair removal and different body treatments. You will also have the opportunity to educate your clients about proper skincare through the use of specific products designed for the client’s skin type or condition.

Other Career Possibilities with an Esthetician’s License

  • Medical Esthetician
  • Salesperson
  • Cosmetics Buyer
  • State Board Licensing Examiner or Inspector
  • Salon and Spa Manager

Earn Your Esthetician License at Health and Style Institute

Which career path would you take? As an esthetician, you have the opportunity for a great career in a salon or spa but there are also many different options for licensed estheticians! Are you ready to earn your license? Health and Style Institute offers a Skin Care Therapy program that prepares students with all of the fundamentals of skin care, facial massage, facials, hair removal, spa body basics, business aspects, product knowledge and effective retailing. Contact Health and Style Institute at 1-844-94-STYLE for more information on our Skin Care Therapy program!

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Five Leadership Styles and How They Apply To the Salon And Spa Industry

Health and Style Institute

Salon and spa business are all about people. And in the salon and spa industry, understanding the leadership style for your job is essential for running your business properly. For example, as a spa manager you need to be able to communicate well with guests, staff and suppliers.

A salon and spa need a leader who is a jack of all trades. Someone with the determination and energy to motivate staff, drive critical numbers, manage cash flow, all while maintaining standards and systems.

Understanding the different leadership styles in the salon and spa industry is crucial. A salon and spa leadership program will help you understand the leadership styles that should be added to your collection. Of the five leadership styles we will discuss, which one do you recognize in yourself the most?

Leadership Style 1: Authoritative Leadership

Authoritative leaders are concerned with the long-term direction of the business. If you have a “firm but fair” mentality, you may be an authoritative leader.

This leadership style imparts elements of persuasion, clear expectations and explanations, and clear consequences for failed tasks. All this happens while the leader still examines employee feedback and communication.

Of all the leadership styles, this one is perfect for restructuring a failing salon or spa.

Leadership Style 2: Structural Leadership

In this leadership style, all the employees understand what needs to be done, and to what standards. In structural leadership, you put all your faith in the employees which you have already chosen and assigned different tasks. The employees also understand the consequences of sub-standard work.

In salon and spa leadership, structural leadership allows you to make quick decisions without the input of others. This style is especially useful if the team you have is already motivated and are experts that need little attention.

If this sounds like the employees you have, then this might be the style for you.

Leadership Style 3: Participative Leadership

Participative leadership is the best for team morale. This leadership style thrives by collaboration between the management and staff of your salon or spa. Under this system, the whole team is involved in the decision-making process.

The participative leadership style is not the best for hard financial times in your salon and spa. However, it tends to make the team feel valued in their work. This leadership style is perfect for when the morale of the team is low. It can get you good results, but at the same time slow down the solution making process.

As a salon and spa leader, you need to identify the best time to use this leadership style.

Leadership Style 4: Laissez-Faire Leadership

If you’ve ever taken a French class, you might recall that the term “laissez-faire” translates to “let them do.”

Salon and spa leaders who embrace this style give almost all of the authority to their employees. It is one of the least intrusive leadership styles because there are no significant office policies surrounding work hours or deadlines.

Although this leadership style can empower employees to think on their own, it can limit their development. A laissez-faire leadership style may also overlook critical company growth opportunities for your spa and salon.

Leadership Style 5: Coach Style Leadership

This leadership style gives you a role similar to that of a sports coach. This leadership style involves identifying and nurturing the individual strengths of each member on your salon and spa team. Under this style, a leader also focuses on strategies that help the team to work better together.

Rather than forcing all employees to focus on similar skills and goals, you can build a team where each individual focuses on their strengths. In the end, this leadership is useful since it creates strong teams that can communicate well and embrace each other’s skills.

In most cases, this leadership style works well in the salon and spa industry, having in mind that you are hiring different people for their various skills.

Which leadership style is most effective?

Salon and spa leadership is a fluid practice. Salon managers are always changing and improving to help the company grow. So which leadership style do you chose?

Be visionary, mix up directive with a pinch of participative to motivate teams. When some employees seem to be struggling, you can coach them until they learn. The perfect leadership style does not exist but having a bit of each depending on the situation will help you in the long run.

A salon and spa leadership program will help you understand the different dynamics of the salon and spa industry. Contact us today on 1-844-94-STYLE for more information on our Salon and Spa Leadership program.

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Become A Cosmetology Instructor At Health And Style Institute

Health and Style Institute

The future of cosmetology relies on passionate, skilled instructors who can pass on their knowledge and skills to the new generation of cosmetologists. Cosmetology instructors have the opportunity to improve the beauty industry at large. With every class they teach, instructors have a platform to impart wisdom, inspire a vision, minimize bad habits and train students to perfect the details that many stylists overlook. Are you ready to start your new adventure as a cosmetology instructor? Health and Style Institute offers a Teacher Training program that can help prepare you to become a cosmetology instructor.

Where Do I Start?

To begin your training at Health and Style Institute, you must have a high school diploma, or a GED and you must possess a cosmetology license. Our training program prepares students to pass the State Board exam to become a licensed teacher and find fulfilling careers passing on their knowledge of all things beauty.

The Teacher Training curriculum requires 800 clock hours for graduation and upon successful completion of this program, you will be awarded a Teacher Training certificate. The program includes 150 hours of instruction on teaching methods and laws governing cosmetology. The remaining 650 hours include practice teaching under the supervision and guidance of a licensed cosmetology teacher in a real classroom with real students. You will learn through lectures, step-by-step methods, hands-on projects, group activity coordination, objective based learning, demonstrations and clinic/student salon activity management.

Qualities of a Cosmetology Instructor

Cosmetology instructors should possess a thorough understanding of the cosmetology industry, hair, nail and skin services. You should be able to effectively communicate and deliver lessons while practicing patience with students as they learn new skills. Other qualities and skills successful cosmetology instructors include:

  • Creativity
  • Organization and planning skills
  • Excellent written and verbal communication skills
  • Credibility and authority as an expert in the beauty trade you’re teaching
  • Ability to lead class lectures and discussions
  • Ability to coach and critique hands-on skills
  • Mentorship
  • Comfortable interacting with many personality types
  • Understanding inventory management and budgeting for required materials

Career Opportunities

As a cosmetology instructor or licensed cosmetologist, you have the distinct opportunity to become a leader in this exciting field. Career opportunities for licensed graduates include (but not limited to):

  • Lead Instructor
  • Specialty Product Educator
  • Teacher
  • Director of Education
  • School Director

Enroll in Health and Style Institute’s Teacher Training Program

Health and Style Institute provides the hands-on training you’ll need to become a good mentor and our coursework prepares you to pass the state licensure exam. Are you ready to take the next step in your cosmetology career? Contact Health and Style Institute at 1-844-94-STYLE for more information on our Teacher Training program.

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5 Reasons To Become A Makeup Artist

Health and Style Institute

The beauty industry is a perfect place to be creative and express yourself through making someone else feel beautiful. Health and Style Institute offers multiple cosmetology programs, including a Makeup Artistry program. Do you think you want to join the beauty industry? Here are five reasons to become a makeup artist.

1. Opportunities are Endless

The great thing about makeup artistry is that you can work anywhere. With a job in makeup artistry, the whole world is open to you. You can work anywhere because makeup artists are needed everywhere. If you want to work in California on movie and production sets, you can. If you want to live in New York and work with brides on their wedding day, you can. The opportunities are endless.

2. You’re in Demand

With the beauty industry always growing, there will always be a demand for makeup artists. If you become a makeup artist, you will never have to worry about not being able to find work. The Bureau of Labor Statistics states that the beauty industry is expected to grow 8% from 2018 to 2028 – faster than the national average.

3. There is Always Room for Growth

Makeup artists don’t live routine lifestyles. Each season brings new trends so you constantly have the ability to grow. As soon as boredom kicks in, then you can develop your skills and learn something new.  While it is common to have very simple jobs at the beginning, such as doing someone’s makeup for a dance or special event, you can eventually grow into the higher-paying jobs. If you put all your effort into bettering your skills, you could even get access to doing the makeup of celebrities.

4. You Can Always Be Creative

Makeup artists have the freedom to be as creative as they want. You can choose what you want to specialize in. Weddings and special occasions, photo shoots, TV and movie productions, the options are endless. Each model is a fresh new canvas that allows you to express yourself as an artist.

5. Good Income

As a makeup artist, you have control over how much money you can make. The longer you’re working, the better your portfolio will be. This shows the type of work you can do and how experienced you are. If you network and communicate your business with any and all potential clients, you will always have work – meaning you can always get paid.

Makeup Artistry Program at Health and Style Institute

Are you ready to become a makeup artist? The first thing you’ll need to do is get your license. Health and Style’s Makeup Artistry program teaches students both the fundamentals and advanced techniques to master the latest industry trends. Contact Health and Style Institute at 1-844-94-STYLE for more information on our Makeup Artistry Program.

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How Should You Market Your Salon And Spa?

Health and Style Institute

Health and Style Institute offers a Salon and Spa leadership program that will prepare you for numerous career opportunities including: Salon and Spa business manager, style consultant, hair stylist, product account representative, color specialist, platform artist, freelancer, makeup artist, independent contractor and a salon and spa owner. The career opportunities are endless, but they have one thing in common, clients. In order to have a successful business you need to be able to market yourself or your salon and spa in order to gain new clients.

The marketing world is changing every day. As a salon and spa owner, it is not enough just to deliver the best salon services, you also have to let people know you offer the best services. So how should you market your salon and spa?

Make Sure You Are Visible

Besides word-of-mouth, the quickest way to gain more clients is to make yourself visible online. Searching for products and services is shifting to online platforms like Yelp and Google and salon and spas rank highly on these listing sites. So, if you have not set up or claimed your listings, it is time to do so. It’s very simple. All you have to do is have a Gmail account.

How Does a Listing Work?

Remember the last time you Googled something? The chances are that you selected one out of the first three options Google offered. Listing sites work the same way. If your spa or salon ranks highly on the listings, you will receive more views, which means more customers.

Remember to provide as much information as possible about your business with high-quality photos of your business in order to rank highly. Social proof goes a long way and positive ratings from previous clients will help bring in more potential clients.

Create a Website

Having a website is crucial for any business. A good website is the heart of all your marketing. A good website will allow you to be open 24/7 for both new and existing clients. Your website is also the first impression you have with new clients.

Website building platforms like WordPress and Wix make it possible for anybody to set up a professional-looking website.

You can also use your website to accept online bookings, give free hair styling tips, display your work or send our monthly newsletters to your loyal customers. All these functions of your website will help you reach a broader market and come off as a professional.

Optimize on Social Media

Majority of people today have a social media account of some sort. Instagram, Facebook, Pinterest, LinkedIn, Twitter, TikTok – and there are new platforms being created every day. This makes social media a factor you cannot overlook when planning to market your spa or salon successfully.

Different social media platforms also have different uses. For example, Instagram and Pinterest are visual platforms where you can post pictures of your work. However, if you plan to share a few words or tips, Facebook is more suitable. Using the right social media platform allows you to reach a broader market, which means more customers.

Health and Style Institute’s Salon and Spa Leadership Program

Marketing your salon and spa can be tricky. However, with the right marketing mix, everything is doable. To become a salon and spa leader, you need to develop your skills and learn as much as you can about the industry. That is why Health and Style Institute’s Salon and Spa Leadership program could be a perfect fit for the next step in your career! Contact Health and Style Institute at 1-844-94-STYLE for more information.

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5 Types Of Makeup Artists

Health and Style Institute

Within the beauty industry and makeup design world, there are several types of makeup artists who specialize in different fields or create beauty looks for certain kinds of clients. Each type of makeup artist has unique skills in makeup artistry that help them excel in their chosen career and beauty genre. If you are embarking on a makeup artist education or are wondering what makeup artist specialties are out there, then read below to explore five types of makeup artists.

Cinematic

Makeup artists who work in the cinematic field of beauty
create makeup looks for television and films. On the television side, makeup
artists can work on television shows, doing the makeup of actors and actresses
or can work in the news world where they do the makeup of on-air personalities
or anchors. Usually, to work in these fields you need a mix of makeup skills,
including basic makeup artistry skills to create everyday looks and FX makeup
skills, if you’re working on shows or films that include fantasy, sci-fi or
horror elements.

Wedding

A
very lucrative field of makeup is the wedding industry. Makeup artists in this
realm of beauty offer makeup services to brides and bridal parties. You will
need to be able to work one-on-one with brides in order to create a special
look that fits the theme of their nuptials and their personal preference. This
type of makeup career requires that you be available for consultations and
specific dates.

Beauty
Brands

Many big beauty companies and brands have makeup artists in
residency who are responsible for promoting the brand and showing off specific
products. Usually, those in the beauty makeup world start small, such as
working for department stores or working lower-level positions for makeup
companies. From there, they are able to move up in the beauty world, and some
even start their own companies.

Fashion

Fashion makeup artists work in the fashion industry where
they might create looks for fashion shows or photoshoots. As a fashion makeup
artist, you must be adaptable in order to work with other fashion
professionals, such as designers or photographers, to bring an artistic vision
to life.

Face
and Body Painting

Some makeup artist jobs can be a little out there, including jobs that include face and body painting. This type of special effects artist creates fantastical, magical and cool looks right on the human body through the use of makeup and paint.

Become a Makeup Artist at Health and
Style Institute

If you’ve always had a love of makeup and have gone as far as you can learning on your own, then now is the time to invest in a makeup artistry program. A proper makeup education can help you develop your artistry skills and makeup knowledge so that you will be ready to take on the makeup artist specialties career of your dreams. To learn more about Health and Style Institute’s Makeup Artistry Program and makeup artist jobs, fill out the form below or call us at 1-844-94-STYLE.

Learn more about Makeup Artist Careers